Copywriting that will grab attention, increase your CTR and conversion.
Non-Japanese SEO agencies don’t know that Japanese pages have different character length limit, we do.
Improve crawlability, PageSpeed, redirects, and canonical tags, SSL and mixed content issues.
Because Japanese web design is so Different, and you just can’t set default Japanese font.
Our operational cost is lower because we hire non-native Japanese stuff for less difficult tasks.
We deliver results and feedback quickly using Scrum/Agile method.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Search engines are not limited to Google, Yahoo, or Bing. Google Map, Youtube, Amazon, Quora, Google News, Google Image Search, Yandex, and many others. In Japan, Google is the biggest followed by Yahoo, or Youtube.
SEO requires, in a nutshell, 2 skill sets; marketing and technical. Your website needs to be fast, organized, secure, and mobile-friendly. You need to know a great deal of web development for that and finding a team of talents that has all of the marketing, Japanese language, and technical skills is hard. Which is why, we have a dedicated member for technical SEO.
SEO requires marketing and linguistic skills as well as technical skills. Your website and web pages need to be in a higher position of Search Engine Result Pages (SERPs) for the right search queries to reach out to your target audience.
To achieve that, you need to create web page after web page of unique, remarkable, and optimized content, using SEO keywords. After that, you need to gain citations, links, and references from other relevant and authoritative websites.
You need skills in content marketing, writing, communication, and sales skills.
If your budget allows, you should do all of them and more. It depends on your business needs. If you are already getting organic search traffic, you should focus on PPC. However, it is quite unlikely that you rank high and get a lot of organic traffic if you are making SEO efforts.
SEO algorithms are not different. Google is the most popular search engine in Japan, but popular keywords and character lengths are different.
SEO is a method of reaching the right target who search certain keyword, and direct translation from English to Japanese won’t give you the right keyword that many people actually search for 2 reasons.
First, we have three writing systems. Hiragana (ひらがな), Katakana (カタカナ) and Kanji (漢字) and English. For example, we have 5 different ways to write Sushi, Hiragana, Katakana, Kanji, English, another Kanji, and polite form.
Second, have you ever heard that Eskimos have 50 words for snow? Some cultures have many words for one thing because language evolves to focus on the most important aspects of life. Japan has more than one word for hotels, pronouns “I”, “You”, sword, etc.
We have more than one word for literally almost all English words, so checking manually picking words with good search volume and higher relevance to your business is an essential process.
Yes! In a nutshell, popular websites rank high. Many citations, links, and references from other relevant and authoritative websites make the website popular.
Publishing many high-quality blog posts help you get more links, and therefore, help you rank higher.
Design affects page loading and page loading speed matters, but the design aesthetic does not matter to SEO.
Design matters to user experience. Japanese web designs are so different, that you often need to localize design.
Yes and more. Would you hire me or non-native English speakers for your website contents in English? Would you hire a 15 years old boy or 80 years old janitor in London to write your website contents?
When culture and language are so different, you need to rewrite, not translate. If you don’t believe me, try to translate Japanese copywritings, using Google Translate and dictionaries. You can get sentences that make sense but do not move you. Only native speakers with copywriting experience can write your website contents that can move your audience.
1-2 weeks if you are making big mistakes. We fix them and you will see some growth.
It usually takes 6-12 months to be in the top 10 if the market is competitive.
SEO is a long game like building a brand. However, once you get going, your results will snowball.
Unfortunately the answer is often yes. This is for 3 reasons.
- The search market in Japan is competitive. You may need to make more SEO efforts than in other countries.
- People are more expensive, and English fluency is low in Japan, so English speaking workforce is expensive.
- Unlike English and other languages, it’s not possible to offshore work in a low labor cost country.
However, at our agency, we lower costs by outsourcing simple non-linguistic tasks to less expensive countries, and remote working to save the cost of having offices and having operational excellency.
Internal links are hyperlinks that point to pages on the same domain. These are different from external links, which link out to pages on other domains. Internal links help Google find, index and understand all of the pages on your site.
Google crawls websites by following links, internal and external, using a bot called Google bot. This bot arrives at the homepage of a website, starts to render the page, and follows the first link. By following links Google can work out the relationship between the various pages, posts, and other content. This way Google finds out which pages on your site cover the similar subject matter.
If you use them strategically, internal links can send page authority (also known as PageRank) to important pages.
For example, if you have page about your translation service and blog post about translation, hyperlink words “translation service” in the post to the service page, and page page authority of “translation services” will be transferred to the service page from the post and the service page gets higher ranking for “translation service”.
One of the SEO ranking factors is the number and quality of links you have from other websites. For example, if many authoritative marketing blogs have links to my website and the anchor text is “marketing in Japan”,, I rank higher for “marketing in Japan” and its related keywords. If many people tweet my articles with links, I get a higher rank. Those links are called backlinks.
Link building is an SEO tactic to get quality links from many websites, preferably authoritative and relevant, often by communicating with owners of those websites. In order to get links from Japanese website owners, you need to speak to them in Japanese.
According to Ahref (https://ahrefs.com/blog/seo-pricing/), a popular SEO tool, on average, freelancers charge $68/hour, whereas SEO agencies charge almost double of that ($134.66). My fee is 45 USD per hour.
For per-project pricing, $501-$1,000 is the most popular pricing tier. For monthly retainers, $501-$1,000 per month is the most popular pricing tier. In the US, $2,501-$5,000/month was the most popular pricing tier. In Japan,
I am just going to put this out there – no one can guarantee you a top ranking in Google, but some agencies are much better than others at delivering results.
This is because no SEO agencies can control how Google decides and change its algorithm.
We, as a marketing agency, use very intelligent guesses as to what strategies to use, but we still do not know for sure and cannot control Google with one exception; unrealistically and unpromotionally big budget. Remember, your competitors try to be on the top of the SERPs, and the only way to the top is to outperform your competitors.
Sure, you can. The principle of SEO is simple.
However, actually managing them could easily get messy and inefficient. Also, you need a skill set of native Japanese writer, not just a speaker, but a writer for some tasks.
Sourcing SEO seems expensive, but trust me, doing it yourself costs more. Trust our experienced team to manage your SEO, and focus on your business and core competence.
Please contact us and we will give you a quote 🙂
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